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Advertisements for locally owned or located businesses fund the printing of the Local Et Cetera (LEC). Ester-area or Esterite-owned businesses are welcome to place an advertisment in the telephone directory section, either as display ads or as highlighted listings. The publisher is happy to help you, free of charge, to design and produce a satisfactory display ad for use in the LEC. The next edition will not be published until 2009 or 2010. Each edition is sold by the publisher and in Ester-area shops. If you wish to sell the LEC, please contact the publisher. Advertisements are placed in the business listings section of the telephone directory. Rates Advertising may be purchased as highlighting of a business's white page listing or as display advertising. Highlighting is $10 per entry. Businesses will be listed in both regular and business-only listings. Pages are two columns wide; available ad area is 7" x 6.25" Basic one-column ad: 1" high by 3" wide; price: $15 Basic two-column ad: 1" high by 6.25" wide; price: $30 Quarter-page ad: 3.5" high by 3" wide; price: $50 (savings of $2.50) Half-page ad, vertical: 7" high by 3" wide, price: $100 (savings of $5) Half-page ad, horizontal: 3.5" high by 6.25" wide; price: $100 (savings of $5) Full-page ad: 7" high by 6.25" wide; price: $200 (savings of $10) Ads may be purchased in either a 3" width or a 6.25" width, up to 7" high, in one-inch increments. A full-page ad is thus 7 x $30= $210 minus a $10 discount for buying a big ad. Available ad area is 7" x 6.25". The inside front and back covers are available in color; a full-page ad is $260, half-page $130. Smaller ad sizes are not available on these pages. You can get a copy of the current and prior editions at Ester Hatworks, Gold Hill Liquor and Gas, the Parks Highway Chevron Station, the Ester Republic office, or by contacting the publisher.
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